Social Media Marketing

          Social media marketing refers to the process of gaining website traffic or attention through social media sites. With the emergence of Web 2.0, the internet provides a set of tools that allow people to build social and business connections, share information and collaborate on projects online. Social media offers frequent and unmediated access to customers and brand influencers. Integrated marketing communications coordinates the elements of the promotional mix; advertising, personal selling, public relations, publicity, direct marketing, and sales promotion. Increasingly also viral marketing campaigns are grouped to integrated marketing communications. In the traditional marketing communications model, the content, frequency, timing, and medium of communications by the organization is in collaboration with an external agent, i.e. advertising agencies, marketing research firms, and public relations firms.

Shine Dezign provide social media marketing training program with live projects from industry leading search marketing experts who provide practical live projects. This course will provide you with an approach to developing an integrated social media marketing strategy and advanced tactics for reaching influencers and building customer engagement. You will learn how to optimise the use of social media within a multichannel marketing plan and will be introduced to techniques to develop customer service, reputation management and governance best practice. We have designed this SMM course to the ones who want to impart knowledge and interested in making career in SEO, PPC, SMM and internet marketing field. Our SEO course is ideal for anyone involved in online business from copywriter to web masters, entrepreneurs and small business owners in building a successful business online.